Crystalize your brilliance into programs, courses and online offers that you love to sell and people love to buy.

Free training

Activate your offer creation intelligence
& crystalize your brilliance into programs
you love to sell and people love to buy

Free Training

Nothing beats the moment when you finally finish the creation of your next incredible program or course. Your audience is waiting for this. You KNOW the world is going to love and be transformed by this.


When the next level of your teachings and your brilliance has become clear and you have full faith that your work is about to change lives.

You feel a soul fucking yes to teaching it, selling it, yelling about it from the rooftops, and being in the energy of your offer AND you’re confident it’s going to sell out.


The risk with this kind of work, though, is when the idea doesn’t come so easily.

Sitting for days or weeks and the inspiration just not coming, and then you finally look at your mentor or one of the shiny coaches you follow on Instagram and you peek at what they do and say to yourself  “Well, it’s about time I launched a 6 week group program.” Or whatever it is everyone else seems to be doing.

Then, feeling a sense of drag or obligation or a need to finish something, have SOMETHING to sell. To talk about.

Otherwise what is your business? Isn’t this what your whole business model depends upon?

So, you create something, maybe the copy is great, by marketing terms.

You do the livestreams and masterclasses, doing the things. You’re sure you saw this on a masterclass or your last mentor taught you the live launch strategy.

You know, whatever it is, you can deliver and people will get huge benefit. You know you have something to offer the world and important work to do.


It’s like a dull ache in your body every time you have to send an email about it. Or go live. Or hop on stories.

You force yourself to do it, but you know...

The fire is out.

It’s a smart offer.

A good offer, even a GREAT one.

But it’s not BRILLIANT.

It’s not magic.

And it doesn’t sell. Or it doesn’t sell as you’d hoped.

Your audience can smell it, even if the branding is beautiful.

Here’s the thing. Flinging any old programs and courses out into the online world is not a sustainable business model. That’s not the path that’s going to make you a successful coach.

This is not the way to creating your own, unique flagship offers, the very teachings and trainings you will become known for.

Here’s where I come in.

As I’ve grown my business from $0 to multiple 7 figures in 3 years (we did a million in less than 2 years) and helped hundreds of women grow their businesses online, I’ve lived through launches from these two camps, I’ve watched clients launch offers from these states, I’ve watched people quantum leap like crazy and I’ve watched people stagnate.

The strategy only gets you so far.

The marketing and sales and launch strategies are very necessary and important.


They do not compensate for a mediocre, cookie cutter, pushy ol’ course or program that is smart but has no SPARK.

There’s a life force behind everything you sell or put out into the world.

There’s a process I go through to create not just courses or programs or masterclasses… but MASTERPIECES.

Let me teach you how to create from a place of excellence, sell from the energy of confidence and pride, and deliver from the seat of your true brilliance. 


THIS one piece is one of the fastest, easiest, and most fun ways to supercharge your business and fast forward your success…

You can have success with a 1:1 practice, or done for your services, yes. But, creating online offers, programs and courses in this exact way is like rocket fuel for your business as it is.

An offer birthed this way is simply easier to sell.

Leverage your existing marketing and sales strategies, change nothing but this, and you’ll multiply your results.

An offer BUILT this way is also easier to sell.

You need less marketing activities, fewer sales calls, less eyes on you, and you’ll get BIGGER results simply by building the program, course or masterclass in a particular way.

Allow me to show you.




Crystalize your brilliance into programs, courses and online offers that you love to sell and people love to buy.


In this masterclass you’ll learn:

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    The energy to be in to create your next offer so that it’s set up to succeed before you even write the first word of the first sales post

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    Strategically what I consider and put into place before letting my wild creativity and free-flow genius take over to come up with THE THING my audience needs to know or learn from me

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    Where the best offers come from and how to always feel juiced up about what you’re selling

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    The exact process I follow when I create a new offer that’s full of FIRE and magnetism, that I just can’t wait to sell (and that people can’t wait to sign up for)

  • How you can stand out from the noise of the coaching industry and deliver something fresh and of high service and value to a crowded marketplace

  • At least 10 different ideas for programs and offers so you leave overflowing with inspiration and direction for your next YEAR of launches

This is the difference between launches you need to drag yourself through and the experience of clients being literally like “where is the link? Is it live yet? I want to sign up now.” (Literally happens to my mastermind clients all. the. time.)


Not because of some flashy new strategy.


But because of the offer itself.


The masterpiece.


Crystalize your brilliance into programs, courses and online offers that you love to sell and people love to buy.

Hey, I'm

Elaina Ray is a business strategist and mentor for online service providers and entrepreneurs in the personal branding and self-development space. She's the author of Becoming Self Made and the host of the Million Dollar Spirit Business podcast.

After leaving her successful corporate career at Fortune 500 companies like IBM and Uber and traveling to more than 60 countries, Elaina started her own coaching company and became a self-made millionaire by age 31 and multimillionaire by age 32.

She specializes in offer development, high ticket sales, scaling strategy, and mindset and management skills for accelerated business growth. She helps her clients hire a team, scale their operations, and refine their marketing and branding message to be more appealing to the top of their available market, in addition to developing and scaling passive income and leveraged income growth strategies.