I promise I didn’t come out of the womb simply knowing my clearly defined niche and perfectly profitable message. FAAAAR FROM IT.
I can only teach these things so well today because I went down the long winding road of being really lost about all of it before today.
Did you know that before I was a 7 figure business coach I was a self-mastery coach? And before I was a self-mastery coach I was a life transition/career coach for several years? And before that I was just a blogger writing inspirational content for EVERYBODY’S personal growth making absolutely no money.
For the vast majority of my time as a “coach” or online content creator, I was literally clueless about online marketing or the business side of coaching.
Niche was NOT a word in my vocabulary and once it was, I HATED it.
The biggest obstacles for me in the past around niching (and I know this is what most of my previous clients struggled with in this area too) were:
- Really feeling like the work I did was so broad that it touched every part of someone’s life: health, career, relationships, work, purpose, etc
- Feeling like the work I did could change so many different kinds of people’s lives that I really didn’t want to or feel like I could specify down to just ONE type of person facing ONE type of problem.
- Finding it hard to articulate the work I did because it was so much based on “inner work”, intangible results, and personal growt that felt hard to tie to a specific tangible outcome.
- Tying my work to a specific tangible outcome felt like it reduced the essence of what my work was REALLY about.
- I felt it hard to express all of myself through the niching options I thought I had so I just didn't choose one (and therefore stayed pretty broke).
- I thought having a niche would cramp my creativity, impact, and flow. I thought I’d be serving less people and I would ultimately get bored.
Needless to say, I overcame ALL of that and was able to define a niche and message that to date has grossed me over one million dollars of coaching revenue online (still without placing ads, sending outreach DMs, or making a reel). 🙂
To this day, I don’t feel cramped, restricted, or suffocated by my niche.
Quite the opposite!
Inside this training you're going to learn:
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🔐 Redefine Niche & Liberate You In Your Decision
Why a niche is probably not what you think it is. My definition has liberated hundreds of entrepreneurs from niche-related problems because their core definition of what they thought it had to be was simply too confining and not actually accurate.
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💰 The Proven Formula to Niche As A Multi-Passionate CEO
My widely acclaimed "sub-niche" theory that has cleared up long-standing niching problems for clients who have been challenged by gifts that can have multiple outcomes for multiple kinds of people. This is the #1 area where niche breakthroughs are created. -
📈 Learn Exactly What Makes A Niche Profitable
A proven framework for establishing a niche that's both profitable and true to your talents and mission - you don't have to choose! -
🚀 Slay Every Niching-Related Mindset Block Slowing Down Your Growth
Completely slay the most stubborn mindset issues that even the most brilliant entrepreneurs come up against that keep you from moving forward with an idea that really is solid and could be making you your first 6 figures ALREADY. -
🎯 Is Your Niche Right Under Your Nose? Find Out If You're Closer Than You Think
Why you may be closer than you ever had thought before to a very profitable niche but had been overlooking one key element that kept the answer hiding right underneath your nose.
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💸 Why People Buy & How To Make Sure ANY Niche You Choose Holds Up To Sales Psychology
Real life examples of people like you who’ve used my new coaches method to make their first $10k month or $10k offer, even if they spent a year or two beforehand not making many sales.
What's Included:
Part 1: How to clarify your niche NOW niche
I walk you through the step by step process I've taught clients for the last 5 years that causes multi-passionate and multi-dimensional business owners to finally choose a niche with a sigh of relief and feeling true to themselves. We do this by completely redefining the concept of what niche actually is. I’ll teach you how to think about it in a way that feels both freeing and smart for your business and not suffocating for your creativity and expression. It's going to flip everything you thought about niche on its head and give you a clear-cut process to choose yours right now..
Part 2: Understand sales psychology so you pick a profitable niche
When you understand why people buy, you understand clearly what they need to see as far as your niche and brand goes for them to invest. If you miss these elements, your niche may sound good to you, but still not land for your ideal client -- or attract prospects who get on the sales call and you can tell in the first 5 minutes this is not the right fit.
Part 3 - BONUS: Busting every mindset block you have around niching right now
Clarity around your niche is the #1 thing blocking your next $100,000 in revenue. 90% of niching issues I see are actually MINDSET issues, so come learn if you're in that 90% camp and let me slay each and every one of the most common mindset issues that even the most brilliant and experienced business owners can have. If you can correct these, you may find that you've had a perfectly good, perfectly profitable niche right under your nose this whole time -- which frees you up to focus on the next step of the business: making money!
Part 1: How to clarify your niche NOW niche
I walk you through the step by step process I've taught clients for the last 5 years that causes multi-passionate and multi-dimensional business owners to finally choose a niche with a sigh of relief and feeling true to themselves. We do this by completely redefining the concept of what niche actually is. I’ll teach you how to think about it in a way that feels both freeing and smart for your business and not suffocating for your creativity and expression. It's going to flip everything you thought about niche on its head and give you a clear-cut process to choose yours right now..
Part 2: Understand sales psychology so you pick a profitable niche
When you understand why people buy, you understand clearly what they need to see as far as your niche and brand goes for them to invest. If you miss these elements, your niche may sound good to you, but still not land for your ideal client -- or attract prospects who get on the sales call and you can tell in the first 5 minutes this is not the right fit.
Part 3 - BONUS: Busting every mindset block you have around niching right now
Clarity around your niche is the #1 thing blocking your next $100,000 in revenue. 90% of niching issues I see are actually MINDSET issues, so come learn if you're in that 90% camp and let me slay each and every one of the most common mindset issues that even the most brilliant and experienced business owners can have. If you can correct these, you may find that you've had a perfectly good, perfectly profitable niche right under your nose this whole time -- which frees you up to focus on the next step of the business: making money!
When I started coaching with Elaina I was brand new - I had no programs and had never done a discovery call. The pandemic forced me to a transition from live events management to a consulting role and The Sapphire Mastermind helped me get clear on my offer, who it is for, master discovery calls, create a sustainable business model and manage multiple services and offers.
Elaina is an advocate of simplicity and I was drawn to how she encourages spaciousness, zero hustle and freedom in business.
Fast forward to six months after working with Elaina, I’ve had a USD16K months as a brand new coach. I have created so much spaciousness in my business and am loving my clients and finding myself regularly using the material from The Sapphire Mastermind.
Investing at this level was so beneficial to me and I would totally recommend joining The Sapphire Mastermind if you’re looking to get to the next level with ease and support. I know I’ll use the tools I’ve learned in the long term and generate the results I desire.
Tanya Lopez
Event Strategist & Coach, USA
The mastermind was an incredible, life-changing transformational experience. One of the key pieces Elaina and her team were able to help me with is being able to talk about my gifts in a really clear way. As soon as I signed on and received the resource library, I knew I already got my value. That library alone is worth the investment! Understanding sales practices, how to do marketing and talk to your ideal clients, those were the pieces I was lacking, around the strategy side of things. I wanted someone who understood strategy, business, and the more subtle pieces of the energetics, as well, which is the world I come from. And the mastermind was the perfect container to support that.
Within 3 days of joining, I had my first big premium client sale. I had several of my biggest months while in the container. That’s due to a large part of understanding the sales process and psychology and learning to communicate about what I do because it’s a very unique skill set. I broke down a lot of limiting beliefs around my audience and premium pricing, too. I’m so glad that I now have magnetized high-level dream clients on a regular basis in a more feminine, non-pushy way. I love that the community is full of high vibe, exclusively personal development industry experts who are also crushing it in business, it really raises your ability to perform at an even higher level.
Selina Smith
Subconscious Reprogramming Expert, USA
Before taking part in Elaina’s Signature Offers That Sell program, I was frustrated with my business and felt like it might not be for me. I wasn’t making the income or the impact that I wanted and felt a lack of clarity on what exactly I needed to be doing to turn things around. 8 short weeks later, I am so excited about my business and what the future holds. I feel clear and confident about who I’m talking to and the specific problems I help them solve. I now write compelling content that magnetizes my ideal clients. I doubled my income from June to July and doubled it again from July to August. Now consistent $10k months don’t feel like a wish. It feels totally achievable and I actually have a plan to make it happen. Investing in myself and Signature Offers That Sell was one of the best decisions I have made. For anyone on the fence about deciding to join, I’d encourage you to believe in the higher vision you have for yourself and to not let fear keep you from diving into this container.
Katie Gerber
Holistic Health Coach, USA
Before working with Elaina I felt really lost in my business. I didn’t have a strategy or a niche. Signature Offers That Sell was totally life changing for me. My mindset upgraded from scarcity to abundance. I felt so supported by Elaina. The container was so inspiring and energetic and gave me so much momentum. I learned so much and I’m very grateful I invested in myself.
Laura Machny
Intuitive Healer, USA
Elaina Ray is a business strategist and mentor for online service providers and entrepreneurs in the personal branding and self-development space. She's the author of Becoming Self Made and the host of the Million Dollar Spirit Business podcast.
After leaving her successful corporate career at Fortune 500 companies like IBM and Uber and traveling to more than 60 countries, Elaina started her own coaching company and became a self-made millionaire by age 31 and multimillionaire by age 32.
She specializes in offer development, high ticket sales, scaling strategy, and mindset and management skills for accelerated business growth. She helps her clients hire a team, scale their operations, and refine their marketing and branding message to be more appealing to the top of their available market, in addition to developing and scaling passive income and leveraged income growth strategies.
