You have a clear mission, the fire in your heart, and you know you're simply made to turn your dream into a living. You just need a little help getting started, yeah?
Here’s the dish:
You’ve been trying to do it on your own for way too long. Downloading freebies, watching what your coaching idols do on Instagram, and trying to replicate it all while sitting alone in your living room. It’s hard to figure out when you feel like you’re on the outside looking in on a $20 billion industry.
Lately, you’re coming to the finish line of the throw-spaghetti-at-the-wall method and you feel like you’re playing a never-ending jigsaw puzzle.
You can’t quite put your finger on your niche or a “brand message” because your work could help many different people in so many different ways.
You are ready to simplify all the time and energy you’re already putting into a “business” that feels more like an inspirational Instagram hobby than a profitable business right now.
You’re ready to have someone who lives and breathes this industry day in and day out -- and who has worked with hundreds of clients over 5+ years just like you -- to walk you through her methodology so you can focus on implementing something that works.
You’re a gifted coach or service-provider, and you know you should actually be getting paid for the work you bring to the world. But actually picking a niche, dialing in your offer, and packaging it up in a way that feels good has felt challenging... until now.
You’re just wondering too many things:
And, of course:
How do I make building a business feel good from the start? How do I take the first steps towards being a 6-figure CEO of my own personal brand and not burn out along the way?
EVERY NEW LEVEL OF INFLUENCE AND IMPACT STARTS WITH A FOUNDATION TO JUMP FROM.
YOUR FIRST SIGNATURE OFFER IS THAT FOUNDATION.
Pinch your eyelids tight and imagine:
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Your first round of dream clients DMing you and asking how they can sign up right away.
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Charging a worthy price to work with you — and actually having people pay it
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Bringing in consistent income you can count on. No more barely getting by!
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Doing the work you love and getting paid for it. No more side jobs, freelancing, and living on corporate savings after this.
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Celebrating when you get your biggest pay-in-full client you've ever had
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Going from a teeny trickle of leads to literally dozens of discovery call bookings. YOU get to choose who you work with — not the other way around.
UNDERSTANDING HOW TO STRUCTURE YOUR OWN SIGNATURE OFFER OPENS UP THE INCOME GENERATION POTENTIAL YOU'VE BEEN SEARCHING FOR IN 100 OTHER PLACES.
This course is where you create it.
INTRODUCING
The course for coaches, brands, and service-providers to land their first paying clients with ease and step into the way more profitable version of their business.
Signature Offers That Sell is the grounding your vision needs to soar. In this program, you’ll find your niche, tease out your gifts, bring them to market, and create a profitable real-world business model around your genius.
A life changing experience
Signature Offers That Sell helped me get my first premium client within 2 months of joining the course. I went from a $2k to a $15k offer and sold it 3 times last month. This program has been life changing for me and my business!
Nikky Doualle
Business Mentor & Success Activator
$20,000 in revenue within two days of launching
I sold over $20,000 to dream clients. I created my high-end program, which felt completely authentic to me, and conducted market research to better understand my client niche. It was so empowering to know that what I had to offer was of value for people in the high-end market and all of this gave me a ton of confidence to launch.
Lauren Renee
Relationships & Intimacy, Australia
$14,000 within 8 weeks and landing 4 high-end dream clients
Within 8 weeks, I made over $14,000 working with four high-end dream clients I absolutely love! This happened because I reshuffled my whole strategy in a way that is very specific to the way Elaina teaches. It completely changed my perspective on how to show up and build authority.
Christine Reffo
Mindset Coach, Switzerland
Back-to-back $10K months for this photographer and filmmaker within weeks of working together
After a few weeks of working with Elaina, I had my first ever $10,000 month, and the following month, a second $10,000! It was a combination of mindset and strategy work that helped me see my gifts, acknowledge how truly valuable my work is, and bring my strengths and gifts to market. That mindset shift boosted my confidence so much and allowed me to increase my prices. I’m no longer dealing with clients that ghost me or bargain with me. I’m just not available for that anymore. Elaina embodies the perfect balance between the business strategy (i.e. practical, tangible tools that you can implement) and the mindset work -- and you need both to succeed! I highly recommend working with Elaina.
Lara Ingram
Documentary Filmmaker & Brand Photographer, UK
I had a $65,000 launch of a brand new program
I had a $65,000 launch of a brand new program. I LOVE what I’m doing and I absolutely love my clients. My niche is super specific and so near and dear to my heart. I’m ecstatic to finally have the feminine strategy I’ve needed (strategy that feels like a permission slip instead of a prescription) to harness my previously directionless ideas. Elaina helped turn on something in me that I knew was there but I felt I didn’t have the framework or know-how on how to make it all come together.
Jessica Scott
Relationship Coach, USA
Yes, you can use this to generate 1 on 1 offers.
Yes, you can use this to build out a group program.
Yes, you can use this to create a course or even a mastermind.
Because once you dial in your gold-plated signature offer using the signature methodology I’m about to teach you, that offer actually extends out and serves as the foundation for EVERY offer in your business.
Imagine making more money in just 3 days of launching your new higher ticket signature offer than you made ALL of last year.
That’s what happened for Lauren.
Imagine your bank account growing taller in a single month than it ever did from your corporate career.
That’s what happened for Shoshanna
Imagine one week’s worth of sales rushing in and funding the next 6 months of your business and life expansion.
That’s what happened for Kelley.
And it can happen for you too.
With Signature Offers That Sell, you’ll experience:
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Having a clear business strategy that hundreds of people like you have used successfully -- and turning your dream into a full-time living!
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No longer treating niche like a 4-letter word and finally having clarity on who you're talking to... and who you're not
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Leads coming out of nowhere. Suddenly, your inbox is flooded with “I’m ready to work with you” and “I felt called to reach out.”
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Financial abundance you can use to nourish yourself for a change. No more exchanges, one-off sessions, or underpaying clients who don’t really see the value of your work
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Getting more pay-in-full clients and clients who sign up without price objections because you're selling something solid that they clearly understand the value of
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Falling in love with your new offer (or offers!) so writing content, talking about what you do, and creating a fun marketing strategy becomes much more straightforward and takes even less time
Signature Offers That Sell will give you a repeatable method you can use to build a new Gold-Plated Signature Offer that brings not just anyone, but the right people straight to you.
Because your dream clients are already out there
They're just waiting for you to get clarity and come out with an inspired offer that speaks to them.
Take a look at what you'll learn inside Signature Offers That Sell:
Module 1: Energy and Mindset of a 6 Figure Business
• The strategy won’t stick without this piece. We’ll amplify your confidence and remove the mindset blocks that will trip you up and keep you playing small
• You’ll lay the foundation for you to birth something magical AND marketable
• You’ll learn exactly what makes some people online so magnetic that you just want to buy anything and everything they offer while so many thousands of others struggle to be seen
Module 2: The Easiest Business Model to Become a Profitable Coach
• Pick the wrong business model and you’ll waste years of your life and lots of money over complicating everything
• Discover the exact business model I’ve used to scale my business from 0 to multiple 6-figures (and now over $3 million dollars) with ease
• Get clear on what you want to be known for and understand the role this signature offer plays in bringing in real-life paying clients you’re excited to work with
Module 3: How to Clarify Your Niche (Finally)
• I’ll stop you from making the ideal client mistakes most entrepreneurs trip over — and show you precisely what to do instead to attract the people you want to work with
• I’ll show you a few ways that take you from never having felt confident in selecting one particular niche to the lightbulb moment where it all clicks into place
• Niche is not a four-letter word. I’ll teach you how to think about niche in a way that feels freeing to your business and creativity and not suffocating or limiting your impact at all
Module 4: Structuring Your First Signature Offer
• Extract your genius and gifts and bring them into a signature method you’ll use in your brand, in your programming, and in your marketing content
• Get the simple, step-by-step guide to making sure you have everything you need to take your clients on a deeper transformational journey than ever before
• Create something that excites you to show up for it and delivers great results for your clients
• You’ll create an offer you can really get behind so you don’t feel huge amounts of imposter syndrome as you start to share it with the world for the first time
Module 5: Doing Market Research that Leads to Clients
• You’ll discover my signature market research method that actually GETS you clients. Imagine that!
• You’ll generate your first round of hot leads for your new program
• Ground your creativity and gifts into what is marketable in the real world. Because vision is wonderful, but marketability is what makes your business money!
Module 6: The Art of Pricing Your Offers and Money Mindset
• Understand the coaching industry and what makes your work a worthwhile investment from a whole different perspective that will let you raise your rates without batting an eyelash
• Discover why pricing is not just a number and get my signature pricing methodology so you can price what you believe you deserve to earn for your magic in total alignment
• Money mindset work to clear out any scarcity preventing you from attracting clients who are ready to invest in you now
Module 7: Creating Magnetic Social Media Content that Attracts Clients
• Learn the essential principles behind strong, clear content that perfectly narrows in on communicating to your ideal clients
• Frameworks to support you to write social media content that attracts clients and feels authentic to you
• Mistakes you definitely want to avoid so you don’t just come across as “inspiring” and have an Instagram hobby instead of a profitable business
Module 8: The Easiest Way to Generate Leads and Get Potential Paying Clients Lined Up
• Learn the easiest way to generate leads so you can breathe easy knowing there’s always another client on the way
• Discover this must-know marketing foundation that will keep your offer selling over and over again
• We keep it simple and teach you the most effective, yuck-free techniques that draw people to you instead of you going out and trying to “find” clients in all corners of the internet
Module 9: Sales Flow Sequences
• I teach you my step-by-step sequence to enroll clients in a seamless, strategic, and feel-good way
• Learn the deeper work around handling money objections so you don’t sound like a robot reading off a script and can actually enroll ideal clients even if they have fear and doubt come in while they take the leap to work with you
• This sequence has helped my clients for over 5 years close 80-90% of their sales calls with the person thanking them on the other side, even if they felt resistance to sales calls before this course
Everything you need to (finally) find your niche when you're multipassionate (finally)
STILL can't decide on your niche? When you're multi-passionate and don't want to feel too confined in your expression and what you can offer through your business, this part is especially hard. The good news? I have a long track record of helping people who were very stuck on niching for YEARS get unstuck very quickly. The ultimate download to help you see what a niche actually is, how you may be staring right at yours and unknowingly blocking yourself, and how to design offers and a product suite that will allow you freedom, flexibility, and profitability with the niche you choose.
STORYSELLING SECRETS: THE POWER OF STORYTELLING TO SPARK SALES, WITH MARKETING EXPERT AND MY FORMER COO, HANNAH GORVIN
- Learn the power of storytelling to build connection with your audience, stand out in the newsfeed, inspire and empower your ideal client to action, and attract leads on repeat.
- Discover the confidence to dial into your unique story and weave it into your content to call in your soulmate clients with the Know-Like-Trust factor
- Identify your sub-stories and learn how to pepper them throughout your content by organising your stories strategically and sharing with purpose to generate more sales
INVESTMENT
ONE PAYMENT OF $1497
Not just for coaches! This artist completed SOTS and made a $10K commission within a week.
I’m an artist who works with clients to create paintings that visually anchor them in their highest self and future aspirations. I’m not a coach, but I felt deeply called to Elaina’s work and I’m so glad I did - within a week of joining Signature Offers That Sell, I signed my first $10,000 painting commission with a dream client! It happened so naturally, arising from a market research call. I’m blown away, and I know this is just the beginning!
Katherine Sheers
Artist, UK
Steady flows of people booking sales calls
I wanted to work on clarifying my niche. Some people I'd been influenced by were telling me things like “mindset doesn't sell” and “you can't sell intangible things”, so I felt like I needed to box my business into this one tiny little niche. It was amazing because we had like the whole thing cleaned up in 10 minutes. I was shocked coming off that call. You gave me a lot of permission that I don't have to make my niche just one tiny little box. Your sub-niching strategy has been really great for me. The confusion energy is gone.
Jess Smith
Mindset Coach, USA
I made $5K in the first week
I came in asking: What is my genius? What am I offering? And how do I want to bring that into the world? That’s all been clarified. It came down to specifying my niche, and when that magic and clarity came, the clients showed up. I made $5,000 in the first week.
KELLEY BODE
Relationship Coach, USA
Reenergized and inspired to move her business forward with a clear message
Signature Offers That Sell is an incredible program for creating your first or new offer. Elaina provides so much value in a beautifully blended way between strategy and energy. It’s easy to follow, didn’t overwhelm me and was packed with inspired content. When I started the program, I had an idea, lots of ideas actually, but was struggling to bring it together in a clear direction. This container has supported me in clarifying my message and really moving forward with my purpose work. I now have a very clear vision and tangible steps to take for my new program, with a new found level of alignment and insight. I’m reenergized and inspired to move my business forward and confident that I have all the tools I need to make the impact I truly desire. If you feel it’s time to unleash your soul's work into the world, I believe this course will support you fully in bringing your vision to life.
Nicole Cienne
Business Coach, South Africa
Totally life changing
Before working with Elaina I felt really lost in my business. I didn’t have a strategy or a niche. Signature Offers That Sell was totally life changing for me. My mindset upgraded from scarcity to abundance. I felt so supported by Elaina. The container was so inspiring and gave me so much momentum. I learned so much and I’m very grateful I invested in myself.
Laura Machny
Life Coach, USA
Bringing structure and consistency to her business for the first time
I have worked with many business coaches and learned many different approaches to business since entering the coaching industry 3 years ago. While I tried many ways to operate my business, I often felt a lack of consistent and reliable structure and a way of running my business that felt like me. Signature Offers That Sell provided the first structure and framework that felt resonant to who I am - I love Elaina's balance between masculine structure and feminine energetics. The way that Elaina teaches is so detailed and specific that I could easily implement exactly what she taught (and iterate on it to make it my own). SOTS felt like being in an intimate training with Elaina! Coming from a therapy background, I had struggled to niche and her module on niching changed everything for me. I feel like I landed on a niche that over time will allow me to offer the dynamism and range of my gifts and passions and serve at the high level I want to serve. I also loved the way Elaina teaches market research. It was so fun, informative and brought amazing leads through the door. All the modules transformed how I am approaching and operating my business and led me to sign for Elaina's mastermind. I cannot highly recommend this course enough!
Lori Beth Goldman
Relationship and Intimacy Coach, USA
All the tools to run my business
I mentor musicians and help them brand and market themselves to the media. I am so happy I did the Signature Offers That Sell program because it gave me all the tools to run my business, pitch, create an offer, and target my ideal audience. I feel like it was exactly what I needed to complete my tool kit and start my new venture. Thank you so much to Elaina for this opportunity
Shira Yehezkel
Music Mentor, Israel
Really confident in what I'm selling and to whom for the first time
Thank you, thank you, thank you, Elaina! After doing SOTS with you, I now have everything I've been missing to take my business from surviving to thriving. Off the back of what we learned, I've just created a 4 month plan to launch a series of lead magnets that will all upsell into a new signature offer that will launch at the end of the series. For the first time, I feel really confident that I know what I'm selling, when, to whom, and where it's leading my business. I am so grateful I took this program with you.
Natalie Ford
Dating Coach, UK
People need your work.
Your dream clients are looking for leaders
And stalling on the exponential income you could be bringing in? Well, that doesn’t serve anybody — least of all you. Those inspirational women you follow on Instagram who are living and charging in full alignment are proof you can do this too.
Got questions, love? I have answers.
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I don’t know my niche. Can I join?
Yes, that’s the whole idea of Signature Offers That Sell, and this is exactly why you need this program. And you also need to know that a leap of faith is required. You need to have the self belief to trust you’ll figure it out with my signature methodology and a container designed to help you do just that. You can spend months or years trying to figure out your niche on your own and stalling and stumbling towards your results (not fun) — or you can get into a container that will accelerate that whole learning process for you.
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How can I get 1-1 time with Elaina herself?
Start with this course, build momentum in your business so you have some paying clients, and then you can join the Sapphire Mastermind or apply for Elaina’s 1-1.
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I don’t know exactly what kind of business I want to have. Is this for me?
This is a program for coaches and personal development experts. If you aren’t sure what kind of business you want to have and are just looking to make your first dollar outside the 9 to 5, this is not a fit. You need to be certain you want to build an online personal brand as a coach.
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Are there refunds? Am I guaranteed to get results?
No, there are no guarantees of results with any of my programs and no refunds offered. Establishing and growing a business takes time, skill, patience, dedication, and continual support and investment — you’re responsible for your results and all of those factors, too. Please get familiar with the Terms & Conditions and Earnings Disclaimers on our website before making any purchase.
This is exactly what I needed in this moment of my life
Hey love, wanted to share a bit with you, since I am going through your signature offers program - and since day one I am so hyped. I cannot give words for how much I feel connected to every single of your words and this / you is exactly what I needed in this moment of my life. Thank you for being exactly my energy and who I can learn from. Your way of being / speaking and teaching is exactly what need. No one ever in this world of coaching and stuff would be this perfect for me- like you are wow Thank you! I am half of the program, going in my pace, always feeling empowered and held by you and your sexy integrated energy and I love to learn from a woman like you! Lots of love from Berlin! I can't wait to become a successful business goddess like you - and I am on my way.
Shamim
Coach, Germany
Katie doubled her income every month of the program
Before taking part in Elaina’s Signature Offers That Sell program, I was frustrated with my business and felt like it might not be for me. I wasn’t making the income or the impact that I wanted and felt a lack of clarity on what exactly I needed to be doing to turn things around. 8 short weeks later, I am so excited about my business and what the future holds. I feel clear and confident about who I’m talking to and the specific problems I help them solve. I now write compelling content that magnetizes my ideal clients. I doubled my income from June to July and doubled it again from July to August. Now consistent $10k months don’t feel like a wish. It feels totally achievable and I actually have a plan to make it happen. Investing in myself and Signature Offers That Sell was one of the best decisions I have made. For anyone on the fence about deciding to join, I’d encourage you to believe in the higher vision you have for yourself and to not let fear keep you from diving into this course.
Katie Gerber
Holistic Health Coach, USA
5x-ed my income and fully booked with dream clients
Absolutely transformative from the inside out. Within a month, my business had skyrocketed and I had 5x-ed my income! I now work with DREAM clients while living in Europe and serving others through a place of integrity and belief in myself. Her expert business strategy guided me to uplevel my skills, marketing, and operating systems which in turn revamped my entire business strategy for the better! I’m now fully booked out with my soul-aligned business and set up for continued growth – all thanks to Elaina! If you have the opportunity to work with Elaina, do not hesitate and make the most worthwhile investment in yourself!
Ellie Drabik
Business Coach & Online Business Manager, USA
Embraced a new approach to business strategy and enjoying a new energy
This program was a game-changer for me. I had learned much of the strategy before but Elaina’s approach and energy was so different. I liked going away and find creative ways of doing the exercises - putting it back on me to implement the strategy in my own way.
Signature Offers That Sell helped me sign a client in two weeks and line up three discovery calls. Once these are confirmed, I’ll have made a $6k month - all from a really good energetic space
Caitlin Taylor
Business Coach, UK
Hey, I'm
Elaina Ray is a business strategist and mentor for online service providers and entrepreneurs in the personal branding and self-development space. She's the author of Becoming Self Made and the host of the Million Dollar Spirit Business podcast.
After leaving her successful corporate career at Fortune 500 companies like IBM and Uber and traveling to more than 60 countries, Elaina started her own coaching company and became a self-made millionaire by age 31 and multimillionaire by age 32.
She specializes in offer development, high ticket sales, scaling strategy, and mindset and management skills for accelerated business growth. She helps her clients hire a team, scale their operations, and refine their marketing and branding message to be more appealing to the top of their available market, in addition to developing and scaling passive income and leveraged income growth strategies.