The Organic Marketing Roadmap
to a 7 Figure Coaching Business

Are you INSPIRING people online but not attracting enough serious buyers?

You could have the best marketing and social media strategy in the world and still not be making the money you want to make.

If this is you, I would bet it’s perhaps because you’re not focusing enough on MESSAGING.

Messaging is the words you say on your marketing platforms that convey the value in a strategic way that attracts BUYERS, not just followers.

After making $2.5M in 3 years organically and helping thousands of coaches scale to 6 and 7 figures, I created Effortless Content Secrets to teach you how to write not just any content, but MONEY-MAKING content online.


If you want to drastically increase revenue in your business, the best way is to not focus on MARKETING, but on MESSAGING.

Marketing is all the platforms and activities WHERE you go to sell,

MESSAGING is WHAT you say on those platforms.

All the activity your social media and your ads manager is trying to generate for you is useless if you don’t have a refined, intentional, and profitable marketing MESSAGE.

The common mindset of an underearning entrepreneur is: I have to be in all the places and the more people I reach, the more sales I’ll make.

What I do after making over $2.5M online in 3 years, and what my 6 and 7 figure clients do, is to mainly operate on 1 or 2 platforms only. Our marketing activities are very selective.

We can do that because we focus on MESSAGING, which is what makes the money.

I’ve had under 10K followers on social media my whole life. And I’ve made multiple 7 figures in just a few years, far out-earning almost all influencers and “businesses” with huge followings but an uninformed monetization strategy.

Messaging is the words you say on your marketing platforms that convey the value in an intentional and strategic way that attracts BUYERS, not followers.


It's also the key to charging more for your services and finding buyers at those levels, too.

I used to be scared to charge over $1500 for my coaching packages when I first started.

Now I consistently sell $25,000 and $50,000 pay-in-fulls.

I have mastermind clients who come in charging $3,000 or $5,000 for coaching and know they are undervaluing themselves. They want to be doubling their rates (or adding a zero)...

…and when they implement our content and messaging strategies, they start attracting and closing $20,000 and $30,000 clients… over and over again.

If you know you’re capable of serving these kinds of clients and want to know the secret sauce to positioning yourself in that echelon of the coaching arena, I’d love to break it down for you inside this course.

Because if we can do it, there’s no reason you can’t be doing it, too. 

Take a deep breath and dream with me for a moment. I want you to imagine…

It’s 10 in the morning. You’ve just sat down with a fresh green juice and taken your first sip as you post your morning Instagram caption. The words flowed from you, divinely channeled with absolute ease.

Seconds after you hit post, the comments and likes begin flooding in…

  • “It feels like you’re in my head.”
  • “This post speaks directly to my soul.”
  • “I love everything about this. How do I work with you?”
  • “Thank you so much for sharing this.”
  • “I needed to hear this today”

Doesn’t that feel amazing?

Let’s go even deeper…

You channel a second post an hour later. It’s easy. The words flow right out of your fingers, almost like someone else is typing for you.

You can express yourself authentically and in a heart-centered way while weaving in sales psychology and marketing structures that WORK. It's easy to communicate even the most subtle aspects of what you do.

Your follower count doesn’t matter. You have a base of loyal dream clients that are just waiting for your next program to open up.

You know what your message is, and more importantly, you know how to communicate it. Your content attracts premium clients with ease, bringing you to the 7 figure mark in your business in divine time.



These results aren’t just reserved for the coaches you creep on Instagram.
This is possible for you too.

And you don’t have to make pushy, salesey content that sends your dream clients running and only brings in a slow trickle of mismatched customers either. Premium, high-level clients don’t have to be an enigma.

They can be yours. 


My first launch sold to 4 people. Now, $200k+ launches are standard for me.

What changed?

I learned how to communicate the value of what I do in my written and video content, and attract high-level, premium clients that click “buy now” and “pay in full” with ease.

It hasn’t always been this way though.

When I was a self-mastery and life coach, I struggled to write about the results I brought in for my clients. It was challenging to express the inner work, the deep soul journey, and the energetics behind my work.

I would take HOURS to write a post, editing it over and over again, only to send it out to the world and receive crickets in response.

Until I implemented my signature strategy…

I tested, tweaked, and refined every part of my process from the way I taught a masterclass to the way I wrote call to actions for my programs. It took a lot of trial and error, but my persistence paid off and the content I put out there started getting more than likes -- it got DMs and a steady stream of new buyers.

Now as a business coach, I use the same strategy and my posts take me 5 minutes to write. People read my content and say “you’re in my head!!!” on the front end… and my soulmate clients reach out to me on the backend.

People go from tuning into my masterclass to investing $10k or $25k in my programs… and they pay in full.


How do I do it? 




My signature course for transformational coaches ready to learn the organic social media strategy that will take them all the way to 7 figures.

This course teaches you exactly how I produce and structure content that will lead to a steady flow of clients from free social media posting. It’s for coaches, thought leaders, and personal development experts who struggle to communicate intangible results and express themselves in an authentic, heart-centered way… while still enrolling clients consistently.

This isn’t about selling. It’s about attracting.

This isn’t about following social media trends.
It’s about timeless content principles


I’ll show you how to create content from your soul that weaves in aligned and balanced sales and marketing psychology and works all the way up to your 7-figure year.


Do you have full-body chills knowing this is
exactly the course you’ve been calling in?

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    A process for creating high-value content that comes to you with ease AND is effective for your business

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    The ingredients for launches that are seamless, easy, and systemized

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    Authentic, heart-centered content that still sells, without sounding robotic or salesey

  • The skill to tell stories that are true to you, while remaining relatable… you know, the kind that your ideal clients just can’t get enough of and that inspire them to take ACTION

  • An in-depth understanding of how premium clients think, behave, consume content, and purchase… PLUS how to get those clients to invest with you and not someone else

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    A bible of practices and guidelines so that you don’t have to start from scratch with every. Single. Post.

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    Discovery calls that practically book themselves

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    The know-how to be inspirational while also reaching your income goals

7 figures isn’t the only thing you’ll be able to achieve using the info outlined in this course. Let’s look at what else you’ll walk away with:


Meet the Effortless Content Secrets
Signature Curriculum


  • 01

    Step One: Premium Buyer Psychology

    I teach you precisely how higher-level and premium clients think. You’ll learn your ideal buyer and soulmate client’s psychology. We’ll dive deep into the type of messaging that makes your soulmate clients scream with excitement and hit “purchase” with ease. You’ll clean up your messaging and your content so you never have to worry about attracting unqualified leads -- instead, you’ll pivot to attract high-level, soulmate clients only.

  • 02

    Step Two: Content Conversion Principles

    We’ll dive deep into the framework and guidelines for posting to social media. You’ll learn what to post and how to structure your content so that it’s the MOST likely to create sales from qualified buyers. This is all about calls to action (and why so many people seriously miss the mark on these), my secret framework for masterclasses and free training, and how to get your lead magnets to truly convert.

  • 03

    Step Three: Launch Content Sequencing

    You’re going to get insider knowledge on my personal sequence and content flow during launches. This is exactly what I do to create hype on social media, batch content, and sell consistently on social media. Here, a select few will also get hands-on practice with live feedback and role-plays. I’ll see you apply the tools, structures, and principles and help you create compelling copy and video content that sells.




Here's a peek at what you'll learn
inside Effortless Content Secrets

  • 01

    Module 1: Premium Buyer Psychology

    Learn exactly how to be a match for high level clients ready to invest premium with your words and content. Know precisely who a premium buyer is, how they think, and how they make purchasing decisions so you talk to this portion of your audience (and yes, they are in your audience and they aren't who you think they are).

  • 02

    Module 2: Endless Moneymaking Content Ideas

    There's nice, inspiring content that gets likes and comments (and probably a lot of time for you to come up with it in a constant stream) and then there's MONEYMAKING content. In this module I give you the energy to be in to create magnetic content, storytelling best practices, 10+ content types so you never run out of ideas, and prompts for content that will keep an endless stream of creative juices flowing... and flowing in a direction of content types that are proven to drive buying behavior in your audience. 

  • 03

    Module 3: Structure for Motivating Buying Behavior

    One of the most important aspects of teaching content and messaging that I can give you, hands down. You resist structure, but yet become stressed and waste time and energy trying to create content only from flow. Why not have proven marketing principles at your fingertips that you can weave into your authentic voice that strengthen the likelihood someone buys from any given post or video you create. I teach you THE signature methodology I use for calls to action on content (masterclasses, videos, posts, live talks) that are BUILT TO GET YOU SALES. Calls to action are not "DM me if this resonates", there is a specific structure to follow that will help people say YES and take action to invest with you.

  • 04

    Module 4: Launch Content & Sequencing

    Let's ease your launch process by not having you create content from scratch every time you go to launch or be wondering how to talk about your program without sounding salesy and without just saying the same thing over and over again. There's a 4 phase easy launch process and a content sequence to loosely follow that is proven to get you more leads, more leads that want to buy, and help your messaging be crystal clear throughout the whole launch.

  • 05

    Systemization & Repurposing for Efficiency & Time Savings in Your Content Process

    The absolute gold. What my mastermind & private clients rave about... the content system game-changers for you as a visionary and creator. What to post where, how often, how to repurpose, how your team can help, how to re-use content without it being stale and energetically flat, how to save HOURS of time on social media every day/week, how to make sure you're crazy visible online without actually being online, and how to make sure every launch you do gets easier and easier because you're smartly LEVERAGING all the things you've created up until now.


What’s Included?

You’ll have access to five modules where I teach the Effortless Contact Secrets curriculum. Each module of the curriculum gives clear takeaways, strategies, and action steps to integrate into your business immediately.

This is an accelerated container, crash-course style. I don’t expect you to implement all of these content secrets immediately. In fact, I had advised against it! This course is designed so that you can learn, practice, and implement strategies right away and then revisit the curriculum often to deep in your understanding as you scale your business. It’s a course that keeps on giving… even years and years later.

Here’s the exact breakdown of what you’ll receive:



designed so that you can go back to them again and again FOREVER



Join my in-house copywriter and support coach, Rickilee Walls, on sales page copywriting. You’ll learn how to structure and write your own offer sales pages so that they convert using empowering and feel-good sales copy.



ensuring the Effortless Content Secrets curriculum is integrated seamlessly into your business.


Lifetime access

to the Effortless Content Secrets curriculum and bonus calls so you can reference back whenever you need an extra nudge.



Inside Effortless Content Secrets you’ll learn how to:

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    Speak to the higher level people in your current audience

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    Create LESS but more EFFECTIVE launch copy

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    Motivate ideal clients to invest through your content

  • Modify your marketing strategy to be on less platforms but actually talking to the right people

  • Not to lose your voice while following a structure

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    How to create magnetic content and message your program without being weirdly salesy

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    Being more efficient with content writing - at some point you’ve already written and produced so much, it’s about LEVERAGING better and repurposing smartly what you already have


Your Investment

one payment of $1,425

This is a course for the self-starters and the implementers. It’s like a college class -- I teach you the strategy, you go implement it, and watch your content create a ripple of success. And because I want to be sure that only serious and committed leaders hit purchase, there are no payment plans. If you know, you know.

This is about Precision.

It’s about the exact right words for the exact right person in the exact right moment.

It’s about quantum leaping in your business… no matter the size of your social media following and stage of business you’re at. And it’s about marketing and selling in this new paradigm with an empowering and feel-good approach.




I had quantum shifts in my income in a matter of weeks of coaching with Elaina. We straightened out my marketing and messaging and I got 15 discovery calls in a matter of 3 weeks. Once I started to change my messaging, people began to gravitate to me effortlessly. We also increased my sales skills so I could have empathetic, grounded, and connected sales conversations. All of this helped me close multiple high-end dream clients. Elaina makes things approachable and digestible and meets you where you are. She really helps you to see the value of what you are offering and how important it is to the world.

Jackie Simek

Magnetic Mindset Coach & EFT Healer, USA


Before working with Elaina, my messaging was all over the place and it lacked clarity. As soon as I narrowed down my content pillars and offers, my messaging became clear and valuable to the women I call in. My biggest shift was around the value of my container and its lifetime value. Together with Elaina, I worked on my long term brand strategy that will last for years. I shifted my thinking from short term gains to long term results. Investing in Elaina is one of the best decisions I made.

Juliet Lippman

Business and Pleasure Mentor, USA


Absolutely do it, don’t even blink. It’s incredibly important to be held by someone who has had a lot of success and knows what they are talking about, even being in their energetic field is profound. These are the portals you have to jump through to have a successful business, like pushing through the discomfort of following your desire vs. your logic. These high paid coaches have all been through these portals where they take the risks and hire the coaches and do the things that feel so uncomfortable and those are the coaches who watch time and time again as the universe comes in and holds them and continues to support them as they take big risks. Be a yes to programs and coaches and programs that are out of your comfort zone. That’s the kind of energy you want to be calling into your space: to be in the space of people who are a yes, who are high paid, who invest in their growth and their vision in this world. Elaina is an incredible coach. I don’t know what I would have done without her. If you want to grow your business and invest in yourself, hire Elaina.

Julia Shepley

Women’s Coach, USA


Working with Elaina truly helped me understand my ideal client’s perspective and how to call her in. Elaina helped me create a bigger brand from my core messaging. By making these tweaks, I am now calling committed clients who are ready for results. This fine tuning has landed me 19 new soulmate clients that are invigorated with passion. My goal was to scale but not to compromise my personal touch while staying true to my values. and we were able to achieve that through our work. The more efficient my offers got, the more I helped women step into their power. And this was all achieved by taking the leap and investing with Elaina. The most life changing aspect of our coaching was the launch planning combined with the strategies. Elaina is efficient and really addresses the shifts you need to reach your next level. The way that she shows up, holds space, and is totally committed to what you do is unmatched. Do not hesitate to take the leap and make the investment.

Regina Silva

Mindset and Business Coach, USA


Elaina’s coaching was absolutely transformative from the inside out. She helped me get clear on where I was blocking myself from backing myself and my business, dove into my back-end to help me set up streamlined systems, and empowered and supported me every step of the way from the tiniest details to helping me organize the bigger picture. Within a month, my business had skyrocketed. I now work with DREAM clients while living in Europe and serving others through a place of integrity and belief in myself. Her expert business strategy guided me to up-level my skills, marketing, and operating systems which in turn revamped my entire business strategy for the better. I’m now fully booked out with my soul-aligned business and set up for continued growth. If you have the opportunity to work with Elaina, do not hesitate and make the most worthwhile investment in yourself.

Ellie Drabik

Business Coach & Online Business Manager, USA


I dedicated myself to finding my voice in my messaging. I sat with my intuition, asked spirit for guidance and listened to Effortless Content Secrets on repeat. This course is GOLD and has completely changed the game for me! I am now bursting at the seams with content ideas, pumping out copy like mad, and seeing more results in my engagement. You’re the QUEEN!


Conscious Mindset Coach, USA 


One of the key pieces Elaina was able to help me with is being able to talk about my gifts in a really clear way. Understanding sales practices and how to do marketing and talk to your ideal clients were the pieces I was lacking around the strategy side of things. Within 3 days of joining, I had my first big premium client sale. That’s due to a large part of understanding the sales process and psychology and learning to communicate about what I do because it’s a very unique skill set. I broke down a lot of limiting beliefs around my audience and premium pricing, too. I’m so glad that I now have magnetized high-level dream clients on a regular basis in a more feminine, non-pushy way.

Selina Smith

Subconscious Reprogramming Expert, USA


Before I started working with Elaina, I had dribs and drabs of clients and really struggled to go from a space of being inspiring on social media to having people investing in my programs and the work that I do. When I started working with Elaina, it was incredible how things changed. I started attracting dream clients. They started coming in from everywhere and my business really took off. I was able to start making a living through coaching and feel confident in what I was providing and how to show up in my business. Elaina is an incredibly supportive coach. It’s an absolute pleasure to work with her. I would recommend working with her.

 Charlotte Emma Johnston

Womb Wisdom Guide, UK


Not just a golden nugget but a golden log! I so got my value from Effortless Content Secrets in the first 30 min of module one!!!! I love the idea that everyone has a premium buyer in them and it’s just about what part of them you are talking to and knowing how to activate it.

Marilyn Lalita

Coach, Canada




Got questions, love? I have answers.

  • How does Effortless Content Secrets work?

    The program is self study and pre-recorded, meaning you’ll have lifetime access to the modules in my resource library.

  • I need hands-on support and back-and-forth coaching on my business. Is Effortless Content Secrets the place?

    No. Effortless Content Secrets is a course designed for self-starters. I’m merely giving you the strategy and marketing tactics -- it’s your job to integrate and implement the curriculum into your business. If you want a more hands-on approach with regular in-depth coaching from me, check out my Sapphire and Diamond Masterminds.

  • How much does Effortless Content Secrets cost?

    One payment of $1,425 USD.

  • Got more questions?

    If you have a question not answered here please send me a message on Facebook (Elaina Ray Giolando) or Instagram (@heyelainaray) and myself or someone from the team will support you in making the best decision for you whether to join the course or not. You can also email


Hey, I'm

Elaina Ray is a business strategist and mentor for online service providers and entrepreneurs in the personal branding and self-development space. She's the author of Becoming Self Made and the host of the Million Dollar Spirit Business podcast.

After leaving her successful corporate career at Fortune 500 companies like IBM and Uber and traveling to more than 60 countries, Elaina started her own coaching company and became a self-made millionaire by age 31 and multimillionaire by age 32.

She specializes in offer development, high ticket sales, scaling strategy, and mindset and management skills for accelerated business growth. She helps her clients hire a team, scale their operations, and refine their marketing and branding message to be more appealing to the top of their available market, in addition to developing and scaling passive income and leveraged income growth strategies.